12 Brands Using Multi-Sensory Packaging Labels
In a world where consumers are constantly surrounded by a barrage of visual stimuli, brands are increasingly looking for new ways to capture attention, communicate their story, and forge emotional connections. One strategy gaining momentum in packaging and product design is multisensory labelling — a concept that goes beyond traditional visual branding to engage multiple […]
Customer Interaction With Your Label
Custom product labels are your customers’ first interaction with your best-idea-turned-amazing-product. The label is the very first thing they see. First impressions are important, so your label needs to make a good one. Your product labels help your good ideas stand out from the crowd whether you sell in retail stores or you sell direct-to-consumer. […]
Size Does Matters
One size does not fit all, and you will almost certainly run into size issues if you don’t precisely measure the surface to be labelled. Your label needs to do several things to be successful: Fit on your bottles, stay on your bottles, and of course look good doing it. It all starts with having […]
Design Tips for Your Labels
One of the foremost things an outstanding product label can do is that it helps your products stand out from competitors. Such differentiating of your product and company from competitors is crucial to creating a distinctive brand identity. Another reason to get a nice label is that it can influence the consumer’s buying decision when […]
Branding and Logo Design
Often, people refer to logo designing and branding as the same thing and often use these terms interchangeably. They are not the same. Logo designing and branding are entirely separate things, as the logo is a part of the branding process. The brand includes everything of a company. These are the set of products, people, […]
Designing the Best Label for Your Product
Your product will most likely dictate the container it goes in. This choice is very important in the marketing of your goods. Once chosen, the next most important aspect will be your label. Not every label works well with every container. You’ve probably seen labels that are misaligned, or that bubble, wrinkle, or flag. These […]
The Influence of Colours
Colour has a huge impact on almost every part of our lives. Because of this, the psychology of colour plays an essential role in the way that products are viewed by consumers. Marketers need to take the time to understand the importance and impact of colour when it comes to labelling and brand identity. A […]