Welcome to the world of digital marketing and interactivity. In this fascinating new frontier, it’s important to remember that almost anything can be made into an interactive data piece, including numerous objects that we’ve almost alays taken for granted, such as package labels.
A growing number of companies have begun crafting interactive packaging labels designed to provide customers the opportunity to learn more about the product in question using a scanner or photo capture device on their smart phone or tablet. In many ways, this technology is proving to be quite valuable for intrepid product developers. By offering a gateway to more information on the product that does not require a significant amount of physical label space, marketing gurus can tweak the physical packaging adorning the item in question and display only what is absolutely necessary to create a compelling case for purchase.
Additionally, the opportunity to engage with a product on such a level is quite exciting for many people. It’s always important to acknowledge the transformative effect that technology has on consumers: by simply allowing customers to scan a QR code and browse a website, a unique “bond” has been created that will ensure that the customer in question remembers that particular product as a “standout” item.
That being said, as an increasing number of businesses latch onto the digital marketing craze, it becomes necessary to innovate yet again. Just like physical marketing, digital media experts must constantly be tweaking their products in order to ensure that their brand is the “freshest” on the block. Anything less could result in financial loss, or, in some cases, a loss of relevancy. For younger audiences, it becomes even more important for a business to effectively demonstrate that they are capable of communicating in the language of technology.
For the consumer, this scenario is actually somewhat ideal. A never-ending supply of entertaining digital encounters await many of us for years to come. If history is any indication of future trends, we can expect for many of the world’s larger companies to continue to roll out fascinating digital experiences on a regular basis.
