Thanks to technological advances in the printing Industry, Digital printing has rapidly grown in popularity in recent years. The method of printing labels digitally is much cheaper to set, unlike printing machinery that uses plates, such as Flexography.
Digital printing also benefits from being extremely user friendly, in today’s technological world, there are few people who haven’t had the opportunity to familiarise themselves in some way with computers. It’s use is becoming more favourable for businesses who are only requiring shorter runs, as this works out to be the most cost effective method.
If a printing company was to purchase the equipment needed for the digital method, then this would require a computer and either an inkjet or laser printer. Most printers only require the use of three different toners as their combined use will closely match your labels colouring. The process is extremely quick to set up, meaning that the printing run can be carried out almost immediately making the process very efficient.
Many large companies are now opting for the digital method, this is because it’s far more versatile than it’s plated rivals. For those that distribute their products worldwide, the information printed within a label will need to be regularly altered for the relevant language, this can be quickly done via the computer without any additional cost.
The data on labels can also be easily altered if necessary, so should a company wish to give their product a fresh and exciting look then this can be easily achieved through this method. The only real expense associated with inkjet or laser printers is the regular servicing and toner costs, however, you will only pay for the ink used instead of being charged per click like other methods.
Digital printing makes for an easy workflow system thanks to it’s simple set up. You might normally think that inkjet printers would limit your labels to being printed only onto only paper, but depending on the type of type used, some can even print onto a impressive range of substrates including: glass, metal, marble, paper, canvases and more. In addition to this, it can also benefit businesses by making good use of the digital process for social media promotions and QR codes, so a highly versatile machine.