Labels and Stickers – How to Utilize Both

Although stickers and labels share many of the same attributes and function the same way, there are some differences in how each are used, and knowing these differences can help you make better choices about what design approach and print material is right for you.

Essentially, labels and stickers are the same thing. The printing process is identical and labels and stickers function exactly the same way. The way you use them is what’s different.

A label is a slip of paper, plastic, fabric, or similar material affixed to a container or product to provide information about the make-up and purpose of the item. Besides providing those necessary details, labels also function as a marketing tool to create shelf appeal and capture customer attention.

Keeping these intended purposes in mind, you can work with a graphic designer to create a label that represents your brand and conveys information well. One of the ways many ways to achieve a creative label design is to use a non-traditional label material like our Metallic, Holographic, Clear, or Kraft materials. Each of our print materials have different features, so it’s also important to think ahead and consider how your label will hold up once it leaves the store. For example, if the product is oil-based or will be stored in a refrigerator, you will want to choose a waterproof or oil-resistant material.

While similar to labels, stickers are generally used to promote and spread awareness of a brand. Oftentimes, companies will give stickers away for free in exchange for easy exposure to a larger audience. If your sticker design resonates with your customer, that person is likely to apply the sticker to their water bottle, laptop, or car window–and everywhere they go, your brand gains additional exposure.

In order to get your sticker out there in the world, your custom sticker design must first be interesting or engaging enough for someone to showcase it, so focus the design efforts on your current audience. Consider ways to incorporate humour, use bold colours, and simplify text for an attractive and engaging promo sticker. If you want to get super creative with your marketing campaigns, well-placed stickers can also be used as unique advertisements.

Keeping in mind that your stickers are likely to end up in different places, maybe even outdoors, you may want to consider using a waterproof, oil-proof, or UV resistant material for durability. Whether you need a label printer to run informative product labels or fun stickers for your next marketing campaign, Labelservice is here to help. Have a look at our full label range with over 500 labels in every market.