Labels are the consumer’s window into the true contents of an opaque package, alerting the viewer to the type of product inside, sharing company branding, and more. Perhaps even more importantly, consumer product labels should help one particular package stand out among all the others on the shelf, enticing consumers to take that closer look and decide it’s the brand for them. Designing an appealing, effective product label is potentially the most crucial task you can undertake, whether you’re releasing a new product or rebranding an existing one.
Before you get started designing the label itself, it’s a good idea to assess the area you have to work with; to that end, take a brief look at the overall size of your packaging as well as the space you have available for a label. Label size and shape are largely influenced by the packaging size and shape. You’ll need a label shape that not only fits the packaging without creasing or lifting but draws attention on a shelf—unique shapes that fit your branding are a great option to set you apart from the competition.
The colour scheme you choose for your label can have a large impact on how your product is perceived. Consider the psychological research behind the colours available, and what tone you want your product to set, whether it’s tranquillity, excitement, environmental friendliness, or something else. In addition, you’ll want to choose a colour that stands out to members of your target demographic.
Font choice is just as important as the imagery you choose for your product label—you’ll need to ensure your font colour contrasts well with the background and is easily readable. The best fonts for labels are more complex than the standard word processing fonts, but not so busy they become jumbled and illegible. In general, choose a font that matches your product and is readable, at a glance, from several feet away.
Regardless of the product information you include on the label—either by law or by design—ensure your potential consumers can see your product’s name and your company name prominently. This way, your company branding can accurately reflect the nature of the product inside.
Depending on your product and design, several types of label material are available. While it’s common to choose a white label for product labels with a great deal of graphics, you may want to utilize a high-quality translucent label to showcase the contents of your package. In addition, you can choose from matte, gloss, or even metallic foil to truly make your product stand out from the others.
The best label designs are those that perfectly suit your labelling needs, whether you require waterproof and durable industrial labels or consumer-facing labels that relay your company’s brand identity. As a top-rated label printing company, Labelservice can help you design and print labels for any product and any application. Contact us today with your design questions and technical specifications and we’ll print a durable, beautiful label for any application.
