Extended Content Labels (ECLs) are specifically designed to optimise limited packaging space while providing essential and detailed product information. These labels are commonly used on a variety of products, including cosmetics, vitamins, pharmaceuticals, and other consumer goods that require extensive labelling.
ECLs come in various formats, such as fold-out labels, booklet labels, and peel-and-reseal labels, allowing manufacturers to include multiple pages of information without increasing the size of the packaging. If you have ever encountered a label that unfolds, expands, or pops out, you have likely seen an extended content label in action.
These labels are particularly beneficial in industries where regulatory requirements mandate extensive ingredient lists, usage instructions, safety warnings, and multilingual translations. They allow brands to comply with labelling regulations while maintaining a clean and visually appealing product design.
Beyond regulatory compliance, ECLs serve as a valuable marketing tool, enabling brands to share promotional content, usage tips, and storytelling elements without cluttering the main label. Their versatility makes them an ideal solution for delivering comprehensive product details while preserving the aesthetics and functionality of the packaging.
The base of the extended content labels is an adhesive that sticks directly to the bottle or product. On top the base label is another adhesive label that can be connected on one side, allowing the other side to peel up and reveal additional labels underneath. The number of panels, or pages, on your booklet label depends on the amount of content you need to communicate to the end consumer. A common feature of extended content labels is a resealable option that allows the label to be repeatedly opened and closed.
Extended content labels are a great fit for products that have limited labelling space and can incorporate a wide range of information such as:
• Multiple languages
• Regulatory information
• Instant redeemable coupons
• Ingredients and Recipes
• Instructions
Booklet labels can be several pages long and printed in several colours. These labels are great for meeting the content requirements of state and federal government regulations and are often used for pharmaceutical and nutraceutical products. ADDEV Materials Healthcare produces a wide variety of booklet labels, ranging in size, colour, and the number of pages.
Multi-panel labels allow for increased space for additional information without altering the initial footprint of the label. Multi-panel labels can be used for multiple language translations, nutrition information, regulatory information, additional product information, and company information.
2-Ply labels typically hold 2-3 pages of information. 2-ply labels are great for food or cosmetic products that need extra space for nutrition facts or ingredients without compromising the branding and shelf appeal.
