We all know that Covid-19 has dramatically changed most businesses for the foreseeable future. No one could have predicted that fashion companies would be making face masks. Or that beer, wine and spirit brands would be producing hand sanitizer. But, switching gears with your product not only means a new label design. Because of the high alcohol content, it may also require a change to your label material.
For example, many wine brands tend to print their labels on a high-end paper stock. This allows them to choose something that may be textured and typically gives an old-world look. Some use specialty techniques like embossing to add a luxury quality and help their brand stand out. But these stocks and effects won’t cut it for a hand sanitizer. You run the risk that the labels will peel off, the printed ink will run/smear, and important information about the product will be illegible.
The most critical part of a good custom label design is that the information you are providing a customer is clear and concise. This is particularly important for health, safety and hygiene products such as hand sanitisers. Customers want to be able to trust your product, which means that information should not be confusing, and you shouldn’t try to make the product seem like something it is not.
Along with the alcohol content, there are a range of other pieces of information you should displaying, including the information as recommended by the World Health Organisation (WHO).
There’s an increasing range of hand sanitiser products on the market, so it’s important that your hand sanitiser label design is recognisable. It’s not necessary to go over-the-top with branding or design elements, but by making your logo clear it ensures that customers can find your product again.
In addition to material, other considerations include ink, adhesive and lamination. It’s crucial that your label supplier has the expertise to recommend that right combination of all three. Labelservice has been in business for over 30 years and has an expertise in knowing the appropriate products to use that can withstand the high alcohol content found in hand sanitizers, disinfectant wipes and other in-demand Covid-19 products. We’re open and here to help.
