Recently we were offered a very challenging job. A client had won a contract to supply all print and packaging to a tyre manufacturer. Included in the contract were self adhesive labels to adhere to the tyres themselves. Recent changes in EU legislation meant that the labels had to be individually marked up with several areas of variable data and graphics. There were over 2000 different label sorts that had to be originated. Additionally they had to be cut to singles, packaged and distributed to over two dozen outlets.
Then there was the issue of the labels themselves, Rubber tyres are incredibly diffifcult to label successfully, as the vast majority of ‘permenent’ adhesives’ just come unstuck almost straight away. Labelservice had previous experience in tyre labelling, so knew exactly what face paper and adhesive to use. The labels were originated in our studio, printed, converted, sorted, packed and despatched within 5 working days.