Some businesses may get stuck focusing all their advertising efforts on high-tech online marketing. While these advertising channels are useful, it’s essential to not overlook effective and easy-to-implement offline marketing techniques — like window decal marketing — that can capture more customers and improve a brand’s reach.
Window decals are an excellent tool for communicating almost any piece of information about your business. Have a new product you’re rolling out? A sticker in your storefront window can entice new customers or show existing shoppers that you’ve changed up your stock. Rather than wondering what kind of products your store might be selling, buyers can see a real example.
These decals can also help you advertise your business via vehicle windows. If your company has a fleet of work cars or trucks, you can turn their windows into a little extra advertising real estate. Even if a customer doesn’t commit your company to memory right away, seeing your business’s name out in the world is a great way to build brand recognition with them.
If you have an empty storefront window or wall, a decal is one of the best ways to take advantage of that space. Decals are also easier to transfer than other window marketing materials, like stickers. If you plan to be in a location only for a small amount of time, or you want to shift around what you’re advertising, decals can be a valuable option.
Simple window decals are also a great way to build brand awareness. With the right sticker, you’ll have another place to help you establish your logo, colours, and other elements of your business’s identity. Having a strong brand can yield some serious benefits for your company — and a well-placed vinyl logo lets you turn windows into another chance to solidify your identity.
When deciding where to place decals, consider how many people will likely see them. You can quickly estimate outside foot traffic for available windows with a quick observational study. A few times a day, count the number of customers who pass by each of your business’s windows. You may also be able to use visual data from personal security cameras or traffic cams for these estimates. There are also a few software tools that will help you capture and estimate foot traffic data, but these are mostly aimed at larger businesses, like grocery stores and malls.
Decals are a simple but powerful tool for businesses that want to improve their storefront marketing and build brand recognition. Customers who pass by your store will likely notice any window stickers or clings you have posted — allowing you to promote a new product or show off your business’s name and logo.