Although it’s one thing to develop the perfect label for a product that will be adorning the shelves of supermarkets or retail shops, it’s quite another matter entirely to create a labelling product that is capable of weathering outdoor conditions and remain in professional-looking condition. Fortunately, crafting outdoor labelling isn’t as difficult as you might think.
The first step is to find a labelling material that is capable of withstanding abuse from the elements, most notably rain. Water can quickly destroy the finest paper label, meaning that these products must be crafted from a waterproof material in order to ensure long-term usage.
Waterproof adhesive is almost always an absolute must, particularly for those who believe that their label will be subjected to a substantial amount of rainwater over time. A variety of these products are available, including marine-quality adhesive that is guaranteed to remain intact.
When printing on outdoor labels, it is absolutely essential that label makers use laser printers as opposed to more conventional inkjet devices. The ink used in inkjet printers is almost universally non-waterproof, meaning that all of your hard work and time investment will literally be “washed away” at the first drop of rain. That being said, laserjet prints are not entirely immune to outdoor weathering. Both traditional and laserjet prints are susceptible to fading as a result of long-term exposure to sunlight.
For those who are in need of professional outdoor labels and are somewhat unsure where to begin, we highly recommend enlisting the services of a printing professional. Although hiring a printer to create your labels may initially cost more than the DIY approach, the time saved and quality gained by hiring an expert will ensure that your investment ultimately pays off over the long term.
We recommend that you research available printing services in your area to find a service provider that matches your budget and preferences. Sometimes, the best way to ensure compatibility between your project and the printing provider you have selected in simply to have a conversation with them about the results you are hoping to achieve. Good luck!