Product labelling is important to attract consumers and share details about the product. An impressive label design makes your product stand out from the other competing products and makes your brand memorable in the minds of your customers. In the design industry trends are unpredictable. Some of them stay for years while the others disappear in a puff of smoke. Then there are trends which shift with time and evolve.
The trend that resurfaces regularly is going back to the basics. It’s an assumption that this year’s version will be more articulated and compelling to the customers. When you minimize the elements that are being used in package designs, it would definitely elevate the products as long as it gets the point across. Today’s fast-paced world doesn’t give shoppers time to study every product label available in the market. Therefore, it is better that you stick to the essential things and make sure you’re helping customers in making an informed choice. When your label design is clean and effective it makes the product shine.
We all know that colours are a major cause of evoking emotions and it can greatly influence a purchase decision. Due to this reason, colours have always been a significant factor in making choices in label designs. Lately, designers can be spotted experimenting with colours in new and amazing ways. We can see that vibrant and bright colours are beginning to be seen on the shelves of stores.
It is observed that colours are used to differentiate various variations within a family of a certain product. It is seen many times that the buyer doesn’t remember the name or even the number of the product, but they remember what colour the product was. Therefore, it is taking the psychology of the buyer towards the product to a whole new level, and hence the designers are taking it more seriously than ever: where words fail, colours show their importance.
There is a story behind every label design. People seek out and cherish those stories with whom they feel close. The label designs now have started to incorporate some narrative illustrations. This style is amazing as it has the capability to transfer you into a fantasy world, and you can see many designs in the market which have amazing illustrations. These illustrations have the power to transfer a strong message as well as take you in a fun world.